American Eagle is growing more body positive not just for women, the brand is being more body positive for men also. The widely known brand is opening up to the varying sizes of the men, women, and non-binary people of the world.
While the company is realizing that in our modern world it is more needed to be body positive to the female buyers in our society, they have also come to see that men need body positivity also. Personally, I think it’s needed because male positivity is never talked about, everyone basically assumes that it’s something women need more. This is a major change for American Eagle seeing as their models are traditionally tall, slender, and muscular. Many plus sized men are often ignored in body positivity movements, partly thanks to American Eagle that is changing. Aerie, American Eagle’s sister brand, has led the body positive movement in mainstream fashion that is also affordable.
As of now American Eagle is killing it in jean sales after its release of jeans for all sizes, and in their newer advertisements they show off models of different races and sizes, looking confident in AE jeans. “Make Moves” seems to be the slogan of this particular ad. The ad goes through different areas and styles of dance. From being in the street, to a restaurant, in school, at a concert, walking down a hallway, a skate park and even on stage. The advertisement shows all walks of life going through different styles of dance to show not physical differences but the differences of people socially even.
Having the ability to reach people of different racial and social groups is difficult because not everyone has the same thing they can relate to. There are very few things that most everyone can see themselves doing or being.
Denim jeans are basically the peak of being an American. Everyone has worn a pair or hundreds in their lifetime, it should only be fitting that there is a brand that reflects the sizes and needs of the people. Opening up to new ideas is another thing many people are desperate for, people are open to seeing more positivity in the world when it comes to impowering people of all shapes, sizes, and races. It’s something we need to embrace in our world today. Acceptance of others is a hard-fought battle that has been occurring for decades. Thee plus-sized American Eagle models aren’t just for other plus-sized people, it’s to show the importance of having all types of people shown to our whole society. We are supposed to be different but so many people believe that they have to fit in to how society thinks they should look.
American Eagle has led the pack on the body positive movement for affordable fashion but the importance that it brings to talk about the importance of brining to light that as a culture we should look to support and inspire others instead of taking them down because they are different from us physically.
